It’s one of the fastest growing areas of the music industry.
No, not Ed Sheeran’s tax returns (although, maybe them as well!)
I’m talking about SYNC LICENSING – or, to call it by its more well-known name, popular music licensing.
More brands than ever before are experiencing the power of using famous tracks to help tell their brand’s story. And there are a few absolutely key reasons for this...
Research shows it’s super effective. From the empirical evidence of industry wide studies to our clients’ own customer research, the numbers indicate that getting the right popular track in campaigns ticks all the boxes for recall, memorability and aligns perfectly with their target market.
Then there’s the pricing, which has become a lot more structured over recent years. And that has in turn led to a lower ‘starting point’ to access a lot of songs. Of course, there’s still a premium to pay if you want to use something by Mick & Keith or John & Paul, but it’s often surprising to clients how reasonable many other famous tracks are.
And it’s a lot more accessible. In the ever-changing landscape of the music industry, with all that money lost in physical sales due to the demise of the CD (or drinks coasters/mini frisbees as they are now) artists and the record companies have identified Sync Licensing as potential revenue that simply can’t be ignored. So, requests are much more likely to get the green light.
It all starts with the idea though - finding that perfect track that ties your campaign together and is perfect for your budget too. And that’s where we come in.
Just give us the brief then we’ll get to work: sourcing the track, negotiating with publishing houses and artist management, licensing and even re-recording if needed.
From Upside Down to Giant, Express Yourself to Hard To Beat, I Will Survive to U Can’t Touch This, we’ve been involved in 100s of exciting and successful Sync projects – and we’d love yours to be next. So get in touch today and let’s talk MUSIC.