UNITED CARPETS AND BEDS
Digital Audio Advertising
WHO
As the UK’s largest franchised flooring and bed retailer, United Carpets and Beds pride themselves on their strong family values, trusted reputation and their extensive range, designed for every style and budget. With stores located across the UK, their commitment to exceptional customer service, unbeatable value, and expert advice has made them a household name, synonymous with reliability and care.
WHAT
After a successful initial campaign in October 2025, United Carpets and Beds returned to Get Carter Productions with a digital audio brief for Easter 2026. Focusing on the all-important Bank Holiday retail windows, with a strong offers USP, they wanted to build on their last digital audio campaign and specifically target customers via streaming radio, podcasts and mobile game advertising
WHY
With a key core message and customer base, but with a very distinct digital audio footprint, we created 3 unique adverts to not only target listeners at the different times they were consuming digital audio but also reflect their individual mindsets whilst they were listening in these unique environments.
“Working with the team at Get Carter Productions on our Easter
sale campaign was fantastic. They worked within our deadlines and
delivered Creative that not only represented our brand and values,
but also fulfilled our objective to speak to the unique elements
of digital audio audiences.”
Julie Taylor
Digital Marketing Manager, United Carpets and Beds