PERRYS
Audio Branding
WHO
Perrys has proudly served customers since 1908 and now operates over 50 locations across the UK. They offer a wide range of new cars, vans and Motability vehicles, alongside thousands of Approved Used cars and vans from leading brands. With over a century of experience, Perrys remains committed to delivering great choice, exceptional service and customer satisfaction.
WHAT
Perrys had been using their bespoke brand track across their advertising for many years. It perfectly captured both the sound of the era and the personality of the Perrys brand. But as musical tastes evolved and the brand continued to grow, it became clear that the soundtrack needed to evolve too.
WHY
We were tasked with refreshing their audio identity, creating a contemporary brand sound while staying true to its heritage. Replacing the original piano and guitar arrangement with electronic synths and modern production, we gave the established melody and ‘Perrys Even Better’ strapline a fresh new energy.
The result is an upbeat, distinctive audio identity that feels modern, memorable, and recognisable – helping Perrys to sound ‘Even Better’.
It’s made such a difference.
Our ads feel brighter, fresher, and much more modern.
And it brings our brand to life, and we’re delighted with the result.
Helen Thomas
Marketing Director, Perrys