From Radio to Audio
Why is believing in radio no longer enough?
For years, #WeBelieveInRadio has proudly sat alongside the name of Get Carter Productions.
More than a hashtag, it became our mantra.
But times change. Audio evolves. And so have we.
Today, we’re shouting something new from the rooftops: #WeBelieveInAudio.
Even The Radio Academy has joined the movement, recently rebranding as The Audio Academy.
But does this mean we’ve all abandoned radio? Absolutely not.
Radio continues to be a major force in the audio world, with 86% of the UK population tuning in every week [RAJAR Q4 2025]. What it does mean is that we’ve evolved with the times. Radio is no longer a lone voice, it’s now part of a much bigger, richer landscape, and with that comes a bigger opportunity for audio advertising.
Once upon a time, audio advertising lived exclusively on radio. Today, it spans podcasts, music streaming, mobile gaming, on-demand and catch-up services, even video platforms like YouTube. Radio remains a powerful medium, but now it exists within a broader digital audio world that allows brands to reach audiences in more places, at more moments, and in more personal ways than ever before.
By embracing the full range of digital audio, we’re unlocking new creative opportunities and more impactful advertising strategies for the brands we work with.
So no – we haven’t left radio behind.
We’ve simply broadened our horizons.
We believed in radio. Now, we believe in audio. And we think you should too.
Get in touch, and we’ll show you how to harness the full power of audio for your brand.
Because the digital audio revolution is here – and it sounds amazing.
#WeBelieveInAudio